If your business has made it this far without a website, you might be wondering: do I really need one? What’s the point if my business is already successful?
The truth is, there has never been a better—or more important—time to invest in a website. A professional site brings a wide range of benefits to businesses of all sizes, and most of these benefits grow in value every year as internet usage continues to expand.
1. A Website Makes Your Business Look More Professional
84% of today’s consumers think a website makes a business more credible than companies that only rely on social media profiles. Your site is also the perfect place to showcase certifications, professional awards, or recognition your business has earned.
Additionally, having your own website lets you create branded email addresses (e.g. joao@yourbusiness.com), adding professionalism to all your correspondence—especially if you’ve been using personal email accounts until now.
2. Attract New Customers Through Search Engines
Even if you’re satisfied with your current customer base, every business experiences turnover. To maintain (or grow) success, you need to attract new customers—and one of the best ways to do this is by being visible on search engines like Google.
A well-optimized website helps your business rank for relevant search terms, bringing in a steady flow of new potential clients.
3. The Perfect Showcase for Your Products and Services
Your website is where you can show prospects what to expect when they work with you or buy your product, through high-quality images and detailed descriptions.
You can publish all kinds of information about your offerings, giving users the chance to really get to know your business if they’re interested (and that interest is much easier to spark with an appealing website 😉).
4. Highlight Your Best Reviews and Testimonials
Displaying your best reviews or testimonials prominently on your website is a great way to build trust with potential customers and can make the difference in converting them. If your business has been featured in local media or blogs, you can showcase that too.
It’s important never to invent reviews or testimonials—credibility is key. Publishing your best reviews on your website also creates an archive, ensuring they’re preserved even if third-party review platforms shut down.
5. Establish Your Position in the Industry
If your competitors aren’t online yet, they will be soon. Get ahead by building a website that positions your business as a leader in your field.
If your competitors already have websites, you have another kind of opportunity: to build one that stands out and clearly shows potential customers why your business is the right choice.
6. B2B Decisions Are Influenced by Digital Content
Many businesses without websites say it’s because their industry “isn’t online.” This is especially common in B2B industries. But if that’s your case, we need to talk.
Research shows that 75% of B2B buyers say website content significantly impacts their purchasing decisions, and 62% say they can finalize their selection criteria based solely on a company’s website. On average, B2B buyers conduct 12 online searches before engaging with a vendor’s website, and 57% of the decision-making process is complete before they even speak to a sales representative.
Your company website is an essential tool for converting potential customers. It should be designed with the right expertise to deliver the best results. If you’re looking for a partner to support you at every step, get in touch with Wola.